This campaign ad created for Aaron Skabelund’s bid for Provo City Council - Citywide 1 makes the case for why he is the right candidate by highlighting the efforts he led to improve the quality of life for students as a professor at Brigham Young University. Told from a testimonial account of a student, these efforts made to the south of BYU campus included the installation of bike lane only crosswalks, new sidewalks, and a neighborhood walkway that allowed students to safely access a neighboring street. The ad closes by arguing that Aaron Skabelund’s desire to help improve the lives of his fellow student are the exact, necessary qualities of a future city council man and someone who wants to do the same for the city of Provo.